From vision to reality: Building India's trusted B2B perfume partner
Classic Love Fragrance was born from a simple observation: India's growing perfume market needed a trusted B2B partner that prioritized authenticity above all else. Founder Vijay N B Prasad, with his deep understanding of the fragrance industry, recognized the gap between demand for genuine premium perfumes and their reliable availability to businesses.
Starting from Ahmedabad, Gujarat, CLF established direct relationships with authorized distributors of international and Indian perfume brands. The focus was clear: build a business on the foundation of 100% authenticity, competitive pricing, and long-term partnerships rather than short-term transactions.
Through consistent quality, reliable service, and word-of-mouth recommendations, CLF expanded its portfolio to 500+ premium brands and built a pan-India distribution network. GST and MSME registration formalized operations, enabling smooth B2B transactions across the country.
Today, Classic Love Fragrance serves retailers, distributors, and corporate clients across India, maintaining the same commitment to authenticity that defined its beginning. The journey continues with a focus on expanding product range, enhancing service quality, and building partnerships that grow together.
Principles that guide every decision and action
Non-negotiable commitment to 100% genuine products. Every perfume sourced from authorized channels with proper documentation.
Building relationships through transparency, honest communication, and consistent delivery of promises.
Maintaining highest standards in product quality, customer service, and business operations.
Ethical business practices, fair pricing, and doing what's right even when no one is watching.
Long-term relationship focus, treating partners' success as our own, growing together.
Understanding and addressing business partners' needs with personalized solutions and dedicated support.
This isn't just our tagline—it's our promise. Every product we supply, every interaction we have, and every business decision we make is guided by this commitment. Your trust is our most valuable asset, and we work every day to earn and maintain it.
Founder & Promoter
"In an industry where authenticity is often questioned, I founded Classic Love Fragrance with one clear goal: to become the most trusted name in B2B perfume trading. Our success is measured not just in business metrics, but in the trust our partners place in us and the long-term relationships we build. Every genuine product we deliver, every promise we keep, and every partnership we nurture brings us closer to our vision. Thank you for being part of our journey."
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